The goal with this piece was to create a compact, self-mailing piece that could convey the dates and details of the upcoming semester's music and fine arts events for Palm Beach Atlantic University's College of the Arts. As the College was newly established at the time, this piece also served to codify its branding in a way that complemented the overarching University style.
One of the biggest challenges with this piece was finding space for all of the important details. We went through several rounds of paring down and rewriting copy to make it fit.
